In the world of strength and conditioning, learing how tho move others - not just physically, but also psychologically and emotianlly - is permount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behaviors is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.
Concsious Coaching: The Art and Science of Building Buy-in bridges this gap. Readers learn the foundational principles of improving relationships, enhancing engageent, and gaining the trust of athletes through targeted communication. And, every bit as important, readers also learn concrete strategies to apply these principles in day-to-day coaching situations they will inevitably encounter. The result is a game-changing book that sets the stage for coaches to create a culture of success not only within sport, but also beyond. Conscious Coaching is a movement and its time has come.
"Our profession gets caught up in the ´numbers´ of coaching. But numbers don´t have personalities or lives. Conscious Coaching exposes us to how an elite-level coach thinks and performs! Devour it!"
Bob Alejo (Assistant Athletics Director/Director of Strenght and Conditioning North Carolina University)
"Conscious Coaching offers insight inot truly valuable leadership model in which compelling authority runs thin but influence and interpersonal skills are paramount. I´ve known Brett for over decade and his professionalism, expertise, and leadership make him the perfect person to write this book."
Bob Bollinger (Colonel, U.S. Army, Special Forces)
"Brett has given me the best years of my football career. Athletes want a coach who not only makes them better physically, but also one who understands our world and communicates in a real way - Brett does that. He embodies the combination, and what I love most of all is that he is not just my coach: he is my friend. I´ll be working with Brett until my career is over."
Patrick Chung (Two-Time Super Bowl Champion Safety - New England Patriots)
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THINK FOOTBALL NEW.